Friday Church Planting Resource: The Prayer Engine

Prayer Engine

I remember the good ole days when we had the church prayer chain.  A request was submitted and then each person called on the phone the next person on the chain to get the prayer team praying.  E-mail pretty well killed that method.  With the prayer engine, the email prayer group has gone the way of the dodo.  One of the key problems with traditional prayer team methods is that unless the team would write out handwritten cards and mail them to people, no one ever really knew if they were being prayed for.  At 44 cents a piece for postage that’s pretty pricey today.  The Prayer Engine is a beautiful solution for the church.  It combines the convenience of the web and social networking with pastoral care.

Here’s how it works.  You get a customizable prayer wall for you website.  The idea is that it looks like a part of your site, not just an add on.  You also get a customizable mobile web app that works on Android and iOS devices.  People can then submit prayer requests.  They can choose to make it public or just available to the prayer team.  Once the prayer goes through a moderation process, it is pushed to the prayer wall.  With the built in RSS functionality of the prayer wall, you can receive prayers in many ways including having prayers pushed out to sites like Twitter.  So with one push of a prayer, the request can end up in many places.  The prayer includes a button titled “I prayed for this.”  Anytime that button is clicked the person who submitted the prayer request get’s notified.  BRILLIANT!  You really should check out their intro video.  This is a fabulous solution for prayer in the church.

The cost is a modest $99.  You’ll need someone with some basic website knowledge to get it setup.  If you are a church planter and building your first site, I’d negotiate the setup into the cost of your site design.

Legal Wednesdays: The Basics of Insurance for Church Plants

Insurance is something that every church plant needs.  Getting set up with insurance can be difficult though, because insurance companies don’t usually understand what a church plant is.  Many will require that you have a building or at least are renting a building before they will insure you.  That can force the church to begin meeting and working within the community without insurance.  The likelihood of needing an insurance policy at this stage of the church may be small, but one claim could also bankrupt the new church.  Here are a few things you need to know and then one suggestion for streamlining the process.

  1. If an insurance office has an agent who handles churches, it is probably only one person.  Churches are a specific niche and not every agent will be familiar with writing policies for them.
  2. The agent will write the policy, but the underwriter rules the day.  The agent simply sells the policy and typically doesn’t work directly for the insurance company.  The underwriter works directly for the insurance company and can veto anything the agent says.  If an agent is telling you no, they can’t insure you until you have a building, ask them to run the question by their underwriter.  Some times the agent just doesn’t want to go to all the work for such a small policy and may blow you off because a new church isn’t worth their time.
  3. There are several types of insurance that a new church needs.  I’ll cover those in future posts.  Like anything in sales, when you are uneducated, you can be taken advantage of.  Insurance agents work on commission.  The higher the policy premium the higher their commission.  Don’t let them sell you insurance you don’t need.
  4. Don’t put off getting insurance.  Insurance protects you from  a whole host of things.  Even if you have no equipment yet, but you are working in the community under the name of the church, you are open to liability.  There are a lot of strange people in the world.  All it takes is for one of them to make a false accusation and you may find yourself paying for a lawyer out of pocket.  While these cases are rare, insurance protects the church and the funds that have been raised from such scenarios.
  5. Communicate regularly with your insurance agent.  If you buy a new piece of equipment, call your agent and let them know.  If you move locations or are using your equipment at a venue that is different from your normal venue, call you agent and let them know.  If you are holding a special event, call your agent and make sure you are covered.  Many companies will have additional policies that need to be purchased for certain types of events.  Each event can bring a new level of risk, thus the need for additional coverage.  You don’t want to hold an event, find you have a need for insurance and then not be covered.

How to streamline the process:

I have found that working with Guide One has been the best experience for my church planters.  I work specifically with Bob Woodard, an agent at Illini Community Insurance.  Bob works with a terrific Guide One underwriter who understands the unique needs of church plants.  Bob insures several church plants and know the needs of a church planter in and out.  I’ll be picking his brain for this series of legal Wednesday posts.  You can reach his office at 217-253-3993.

*Disclaimer: I’m friends with Bob, go to church with him and work out of his office.  This isn’t because I’m recommending him, but we are friends and he has extra room in his office building.

Next week: Employment Practices Liability Insurance.

Small Church Plants and Slow Growth

One of my favorite church planting writers is Ralph Moore.  I just read his post, “When Things Seem Slow.”  Here is a guy who is an expert in church planting and has fathered and grandfathered over 700 churches.  Yet in his latest endeavor he is experiencing slow growth and a smaller than expected launch.  I have often heard Ed Stetzer talk about the five churches he started and how some succeeded and others died.  So if it happens to the experts is it a surprise when it happens to a first time church planter?  I regularly see church planters who wrap up their identity and sense of self worth in the size of their launch.  If that’s you, here’s a great quote from Moore’s blog that might help put things in perspective.

“Still don’t know why it hasn’t grown faster, and don’t really care. Slow and steady has been the story of my life and a dozen people gathered on a September Sunday in 1971 has turned into 700+ churches around the world.

I’ll take slow and steady any day.”

It’s taken 40 years to reproduce that number of church and to start a movement that’s grown so much they can’t keep track of how many churches have been started.  If you are small at launch, keep the big picture in mind and no that the size of the church today is not the end of the story of its impact and that it doesn’t define you.

Thanks for the reminder, Ralph.

Friday Church Planting Resource: DJscreen.com

DJscreen

Djscreens stretch to different sizes and shapes making an attractive, affordable and portable solution for church planters.

If you are looking to purchase a screen, you should seriously consider checking out DJscreen.com.  The screens are made out of a lycra spandex material.  The screens can be stretched to different sizes and shapes either for aesthetics or practicality.  They fold down into a very small bag making them highly portable.  They have three different sizes ranging from a minimum stretch of 8 feet to a maximum stretch of 30 feet.  I’m thinking of using the 30 foot one as an outdoor movie screen.  The cost is surprisingly affordable ranging from $249 to $549 depending on the size.  They also sell a truss that can be used to affix the screen to for $119.  For the bigger sizes, you want to purchase a truss bigger than this one.  You can check here for bigger trusses.  They also sell a dress kit for $229, which is basically black fabric that can go around the screen and create a cleaner look.

501c3 Part 6: Finishing Touches

501c3 part 1 501c3 part 2 501c3 part 3 501c3 part 4 501c3 part 5

Now that you you’ve finished filling out the application for the 501c3 it’s time to put it all together, double check your work and send it in.  The IRS includes a checklist as a part of form 1023.  Though it is the last thing on the form, the instructions actually say to include it as the very first pages of the application.  So make sure that when you print it out, you move the checklist to the very front of the stack.  The first thing on the checklist is an order for assembling the application.  Here’s a quick rundown filtering out the pieces that don’t apply to you:

  1. Form 1023 Checklist
  2. Form 1023.  This is the application itself.  Be sure to include Schedule A, but you can toss all the remaining schedules.
  3. Articles of Incorporation.  I usually call this attachment A and reference it as such throughout the continuation sheets (answers to all the questions from the application).  Also include any Amendments to the Articles of Incorporation in chronilogical order
  4. Bylaws.  I usually call this attachment B and reference it as such throughout the continuation sheets.
  5. Continuation Sheets.  This is the answers to all the questions from the application.  I usually call this attachment C.  Be sure that in the header for the continuation sheets you have included the name of the church and the EIN number.  That is required to be on the top of every page in the application.
  6. Copies of Church Literature.  Form 1023 asks for copies of church literature.  Include bulletins, informational brochures, etc.  I include these as attachment D.

Next be sure that you have included payment for the application.  The currently application rate is $850.  Currently the application states that the fee is $750.  The application is wrong and needs updated by the IRS.  I learned this hard way by sending in the $750 the application asks for and had the IRS request the additional $100.  The check should be made out to the United States Treasury.  The instructions state to place the check in an envelope and not to staple or otherwise attached the check to the application.

You will also want to ensure that you have signed and dated on page 12 of the application.  Because of how the form is set up, it’s easy to make a mistake and sign on page 11.  That section is only needed if you are requesting an advanced ruling.

I also recommend putting the entire application in a report cover.  It’s obviously optional, but creates a good impression and makes it easier for the IRS agent to handle.  By putting things in the proper order and following the little details, you are much more likely to make it an easy and relaxing experience for the IRS to review your application.

Finally, mail the entire package to:

Internal Revenue Service
PO Box 12192
Covington, KY 41012-0192

Congratulations, you’ve finished the most difficult part of the legal process in establishing a new church.  You should here from the IRS in a few weeks that they have received the application and then will get an answer typically in three to six months.  The IRS, may have additional questions that they ask.  Don’t sweat it.  Take your time and answer their questions honestly and you’ll be ok.  Feel free to ask questions in the comments.

Assimilating the Missing in Action

No Man Left Behind

An assimilation plan should include a "No Man Left Behind" motto

I love a good war movie or book.  A common theme is that you don’t leave a fellow soldier behind.  The US Army Ranger’s creed states in the fifth verse:

Energetically will I meet the enemies of my country. I shall defeat them on the field of battle for I am better trained and will fight with all my might. Surrender is not a Ranger word. I will never leave a fallen comrade to fall into the hands of the enemy and under no circumstances will I ever embarrass my country.

The parallel to the church should be obvious.  We too have an enemy who is much more crafty and fierce than any human enemy the world has known.  And yet most churches don’t have a “no man left behind” motto.  An assimilation plan is not complete until it addresses what to do when someone stops showing up to worship services.  If a soldier in the military went MIA, there would be a search for that soldier until they were found.  Yet in the church, we often let people be MIA as if it is no big deal.

When people stop showing up to worship services, there is a reason and it is usually not a healthy one.  Let me give one real life scenario.  Recently a couple at my church went missing.  No one noticed.  Though there is an MIA system in place it doesn’t get followed well.  After a few weeks, my wife I got a phone call from the couple.  They got horrible news about their pregnancy and stopped coming to church because because of the pain they were going through.  If the church had followed their MIA system, this couple would have been contacted in their time of need and the church would have been more responsive to caring for them.

Or consider this hypothetical situation.  A young married couple begins to experience difficulty in the marriage.  Because of shame, they stop going to church.  No one follows up on them and the marriage continues to deteriorate.  Three months later, the pastor receives a call from the wife asking for counseling because she has had an affair and is getting a divorce.  The church has let the enemy wound and potentially destroy a couple because they didn’t have an MIA system in place.  If you follow up with those missing, the story could be completely different.  After they’ve been missing for a couple of weeks, the church calls.  Instead of dealing with an affair and divorce, the pastor is now dealing with something much less damaging.  The potential now exists for a marriage to be saved and two Christians to be kept from the clutches of the enemy.

If you don’t have a system for those missing in action, work with your staff and leaders to develop one immediately.  Here’s my suggestion:

  1. Track attendance.  Use a connection card each week for people to communicate that they were in attendance.
  2. When someone has been missing for two consecutive weeks, follow up.  They should be contacted by their small group or ministry team leader.  If they are not connected in either of those ways, a staff member or elder should follow up.
  3. Pursue them until they are found.  Adopt a “no man/woman left behind” motto.  Make sure that each person under your spiritual care remains connected to the Body of Christ.

Legal Wednesday: 501c3 part 5 Schedule A

501c3 part 1 501c3 part 2 501c3 part 3 501c3 part 4

If you’ve made it this far, you are just about home free.  Hang in there.  Schedule A is specifically for churches.  All remaining schedules you can ignore.  Here are some tips for answering questions on Schedule A.

Question 1

Most churches will answer yes for both parts of the question.  Be sure to include your descriptions on the continuation sheets.  Remember that you can be formal in your descriptions and use church words.  In fact that’s preferable because the IRS is not likely to understand your modern language.  Use traditional language like sacraments, worship service, liturgy, etc.

Question 2

Part a refers to any law or rules that govern behavior.  So, if you have a membership covenant that specifically states that members must follow a set of rules, you would include it here.

Part b includes the story of your establishment and major events in your past.  If you are a new church, you can answer no.  You don’t really have a history yet.  If you’ve been established for a while, it is best to answer “yes” and give a description on the continuation sheets.

Part c Your literature refers to any writings about your beliefs, rules or history.  Again, if you are a new church you will most likely answer no.

Question 4

Part a If you answer no to this question, you aren’t a church in the eyes of the IRS.  You should indicate the regular days and times of your services.  Describe the order of  service and explain how the activities conducted as part of your services further your religious purposes.  Also include sample copies of church bulletins, pamphlets, or flyers.  If you currently aren’t holding services in a rented facility (haven’t launched yet), but are holding regular services with your launch team, go ahead and mark yes.

Part b For new churches, this can be tricky.  If you are not holding regular services with the launch team yet, then you aren’t ready to file.  If you are, I usually wait until there are 20 -30 on the launch team before sending in form 1023.  This insures that you look like a church and not an individual incorporating a church and trying to get tax exemption through a shell.  Be honest and if you aren’t at 20 yet, I advise waiting to submit the form.

Question 5

Part a The question says if you answer “yes” to refer to the instructions.  The instructions tell you to answer part b.  If you answer “no” you must describe where you hold regularly scheduled religious services.

Question 10

A school for the religious instruction of the young refers to any regularly scheduled religious, educational activities for youth, such as a “Sunday school.”  If you have children’s classes, these qualify even if you don’t call them Sunday school.

Question 11

Part b This does not refer to denominational schools but only if the church itself has started a school for ordained pastors.  Likely your answer will be “no”.

Next week: Final Touches.

Friday Church Planting Resource: HootSuite

HootSuite has been around for about a year and a half now, but I’m just now getting on the bandwagon.  For those of you who like me thought it was just another Twitter client, think again.  HootSuite allows you to pull in social media from multiple sources including: Twitter, Facebook, LinkedIn, FourSquare and more.  It arranges the content in a tab based browser experience, so one tab for Twitter, one tab for Facebook and so on.  But for the church planter, the real power of HootSuite comes in its ability to distribute content.  HootSuite features a handy toolbar across the top.

HootSuite Toolbar

The toolbar allows you to post content and select which social media outlets to publish too.  This is fantastic for quickly updating multiple social media platforms at once.  It also has a scheduling feature that allows you to post the update when you want.  Finally, the toolbar feature a location based Twitter search.  This is a fantastic tool for learning more about your community.  People seem to be pretty raw and unfiltered on Twitter.  You can get a good sense for what people struggle with, where they hang out, what tv shows they watch, etc.  It provides and interesting insight into people you are trying to reach.

While HootSuite doesn’t have as extensive a list of social media platforms to push to as some might like, it does work with Ping.fm.  Ping pushes content to dozens of sites of for you.  So why not just use Ping?  Ping only lets you push content and doesn’t provide the convenient interface to quickly interact with multiple people across different social media outlets.  HootSuite does a good job both bring in and sending out content and could easily be the ideal social media dashboard for church planters.

Legal Wednesdays: 501c3 part 4 Financial Data

501c3 part 1 501c3 part 2 501c3 part 3

Part 9 of form 1023 covers financial data.  For a new church, this is much easier and based more on your budget projections than anything else.  In the first column you will provide data for the current year.  The vast majority of plants will base their fiscal year on the calendar year.  Therefore the dates in the first row are entered as from 1/1/current year to 12/31/current year.  As a new organization in existence less than a year, you are required to provide financial information for your first year and projections for the next two years.  If you haven’t officially started holding public services yet, this can be difficult to project.  Don’t worry.  Do your best.  The form itself says to make a good faith estimate.

The first thirteen rows have to do with your income.  Row 1 asks for gifts, grants and contributions.  This should include all of your local congregation’s offering as well as any fundraising for the church plant.  Typically rows 2 through 7 will not apply.  Read them over carefully and if you have questions, read the definitions in the instructions for the form.  Row 8 then is a simple addition of rows 1 – 7.  Row 9 is also typically not applicable to a church.  If that is the case, enter zero.  Row 10 then is a simple addition of rows 8 and 9.  Rows 11 and 12 are also typically not applicable to a church.  Row 13 again is a simple addition of rows 11 and 12.  So for many of you, you will calculate your total income on line 1 (local offerings + outside support/fundraising).  You will then enter that same number in rows 8, 10 and 13.  Complete this for the current year and the projected amounts for the next two years.

Line 14 begins the expenses.  It asks for fundraising expenses.  Include any travel you have made for fundraising, postage and supplies for letters, etc.  Line 15 asks for the contributions, gifts and grants you pay out.  So any benevolence gifts, support of missionaries, money you give back to supporting church planting organizations, etc. go in line 15.  You will need to itemize these disbursements on the continuation sheets (the document you create to answer all the questions that don’t fit on the form).  Line 16 will typically be zero.  If you have made disbursements for the benefit of members, do not include them in line 15.  You will need to include these disbursement on the continuation sheets.  For each disbursement you will need to list the name of the member who received it, why they received it and how much they received.

Line 17 is for the compensation of officers, directors and trustees.  If you as the church planter fill one of these roles, your salary goes on this row.  Line 18 then is for all other salaries.  Line 19 is for interest expenses.  If you have taken out a loan to fund the start of the church, the interest would go here.  This would not include mortgage interest if by some chance you purchased a building for the church.  Line 20 is all expenses related to occupancy.  Line 21 will mostly likely be zero.  If you don’t understand what its referring to, you aren’t doing it.  Line 22 are fees for professional services.  Those that a church planter might incur are fees for (accounting services, professional fundraisers, coach, consultant, project manager, etc.)

Line 23 is the catch all.  Any other expense that you haven’t yet recorded goes here.  On the continuation sheet, you will need to break those expenses down into a simple spreadsheet form.  List broad categories such as:  Marketing, Outreach, Worship, Office/Admin, Ministries.  Line 24 prompts you to add lines 14 through 23 for your grant total in expenses.

Double check to ensure that your income is greater than your expenses.  I don’t think it would look to financially responsible to the IRS for an organization to report that they were planning to go in the red.

Part B. is a balance sheet.  You complete it for the most recently completed tax year.  For many of you, you won’t have a most recently completed tax year and the answers will all be zero.  For instance if you incorporated in January 2010 and you are filing in August 2010, the most recently completed tax year is 2009.  You weren’t in existence yet, so just enter zeros.  But if you were incorporated in December 2009 and you are filing in August 2010, you will need to answers these questions as you were in existence in the most recently completed tax year of 2009.  If you have to fill it out, don’t fret.  It’s pretty straight forward.  Line 19 in part B asks if there have been substantial changes in your assets or liabilities since the end of the period shown above.  The instructions are rather vague on this question.  I always answer no.

Hope this helps.  Next time we’ll look at Schedule A for churches.

Friday Church Planting Resource: WebsiteGrader.com

A common question that church planters ask when they publish their website is why don’t I show up on Google search results.  The answer isn’t simple.  It has to do with Search Engine Optimization or SEO.  There are several businesses out there that specialize in SEO, but as a church plant, you can’t afford them.  In general, SEO is like a big popularity contest.  Links are king in the contest.  Links are when other sites put a link into your site.  It’s like a virtual recommendation.  If links are the king, then content is the queen.  Regularly updating the content of you site is very important.  The best way to do this is to have a blog.  It will take time to get listed on Google and other search engines.  But there are some things that can help.

That’s where the website grader comes in.  Website grader is a free service of Hub Spot, a company that specializes in SEO.  You simply plug in your URL and email address and it will generate a report.  Within the report will be helpful tips for maximizing your SEO.  Follow those simple tips and you will see your grade improve and in time will get listed higher on search engines.