Free Google Adwords for Advertising and More
Free is a church planters favorite word especially when it comes to marketing and IT support. Marketing budgets for church plants are always anemic, so when you can get quality advertising for free its a big win. Google has a nonprofit program with some great benefits. Here’s what you get according to Google’s site:
By joining Google for Nonprofits, your organization will be approved to enroll in our exclusive nonprofit products, which include:
- Google Grants: Free AdWords advertising to promote your website on Google through keyword targeting.
- YouTube for Nonprofits: Premium branding capabilities on YouTube channels, increased uploading capacity, the ability to select custom thumbnail images, and Call-to-action overlay on your videos.
- Google Earth Outreach Grants: Free licensing for Google Earth Pro and Maps API Premier.
- Google Apps for Nonprofits: Free version of Google Apps for Nonprofits with fewer than 3,000 users, or a 40% discount ($30/user/year) on Google Apps for Business for organizations which have over 3,000 users.
I’m not sure what you would do with Google Earth Outreach Grants. However, a grant for Adwords is well worth your time. Google Apps for Nonprofits gets you access to support for Google Apps. If you aren’t familiar with Google Apps, see this post. It’s an amazing tool for church plants. There is also a lot you can do with your own custom YouTube channel. Did you know that YouTube on its own is the 3rd most used search engine?
To qualify, you need a 501c3. If you don’t have one yet see this post. To apply for all these fantastic free resources, click here.
FYI: When one begins the actual application process, you must agree to the following statement:
My organization does not discriminate on any unlawful basis with regards to hiring or employment practices, including discrimination or harassment on the basis of race, color, religion, veteran status, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation or any other characteristics protected by law, in the administration or provision of all programs and services.
Great find Chris, thanks for sharing. As I read that, the key phrase is “unlawful basis”. Churches should be fine accepting that statement.